Kerala, also known as God’s Own Country, is a state in the southern region of India that is known for its pristine beaches, tranquil backwaters, and lush green landscapes. It is a popular tourist destination, attracting people from all over the world. However, in recent years, Kerala has also emerged as a hub for healthcare and medical tourism. And according to Dennis Sebastian, Vice President and Head of Health Solutions at RGA Reinsurance Company Middle East, there is great potential for Kerala to attract a good number of medical tourists.
In a recent interview, Sebastian highlighted the various factors that make Kerala an ideal destination for medical tourism. He stated, “Kerala has a well-developed healthcare infrastructure with world-class hospitals and highly skilled medical professionals. The state also boasts of advanced technology and treatment options, which are at par with international standards. This makes it an attractive option for patients seeking quality medical care at affordable prices.”
Kerala’s healthcare industry has made significant progress in the past decade, with the state government investing heavily in the sector. The government has set up state-of-the-art hospitals, research centers, and medical colleges to enhance medical facilities and services. Additionally, the state has a high literacy rate, which has led to an increase in the number of qualified medical professionals, making it a preferred destination for medical tourists.
Apart from the infrastructure and skilled professionals, Kerala also offers a holistic approach to healthcare. The traditional system of medicine, Ayurveda, has been practiced in the state for centuries and has gained global recognition for its natural and effective healing methods. Many hospitals in Kerala have integrated Ayurvedic treatments with modern medicine, providing patients with a comprehensive treatment approach.
Kerala is also known for its serene and peaceful environment, making it an ideal place for recovery and recuperation. The state’s backwaters, beaches, and hill stations are not only scenic but also offer a therapeutic environment for patients. This has made Kerala a preferred destination for medical tourists, who not only seek medical treatment but also want to relax and rejuvenate.
The state’s tourism industry also plays a significant role in promoting medical tourism. Kerala is a popular tourist destination and attracts a large number of visitors from around the world. With the growing trend of medical tourism, the state’s tourism industry has now started promoting Kerala as a healthcare destination, offering attractive packages that include both medical treatment and sightseeing.
In recent years, Kerala has witnessed a significant increase in the number of medical tourists. The state’s medical tourism industry is estimated to be worth over $1 billion and is growing at a rapid pace. The government’s efforts to promote medical tourism and the state’s attractive features have contributed to this growth.
According to Sebastian, with the current growth rate, Kerala has the potential to attract a much larger number of medical tourists. He said, “The state has all the necessary ingredients to become a leading destination for medical tourism. With continued efforts from the government and healthcare industry, Kerala can become a global healthcare hub.”
In conclusion, Kerala’s potential to attract medical tourists is undeniable. The state’s healthcare infrastructure, skilled professionals, holistic approach to healthcare, and serene environment make it an ideal destination for patients seeking quality medical care. With the government’s support and the healthcare industry’s efforts, Kerala is well on its way to becoming a preferred destination for medical tourism, bringing in substantial revenue and boosting the state’s economy.
