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India’s home decor market gets a festive glow-up as consumers splurge on design and gifting

by London 24/7
in Finances
Reading Time: 3 mins read
India’s home decor market gets a festive glow-up as consumers splurge on design and gifting

In recent years, there has been a noticeable shift in consumer behavior, particularly in urban areas. With the rise of social media and the increasing focus on aesthetics, people are no longer just looking for functional products – they want items that are both beautiful and offer a unique experience. This trend is especially evident in the dining and kitchen categories, which have seen a surge in demand as consumers prioritize design and experience over pure utility.

Gone are the days when a basic dining set and a functional kitchen were enough to meet consumers’ needs. Today, people are willing to invest in these areas of their homes to transform them into stylish and experiential spaces. This shift has been driven by the desire to create a cohesive and Instagram-worthy home, where every room reflects the individual’s personal style and enhances their overall lifestyle.

The dining category, in particular, has seen a major transformation. Traditional dining tables and chairs have now been replaced by statement pieces that double as works of art. From sleek and modern designs to rustic and bohemian styles, there is a wide range of options available to cater to different tastes. Consumers are also now opting for mix and match sets, combining different colors, textures, and materials to create a unique and visually appealing set-up.

But it’s not just the furniture that is getting a design upgrade. Tableware has also become an important aspect of the dining experience. Plates, bowls, and cutlery are no longer just functional items; they are now considered a part of the overall dining aesthetic. With the rise of food photography and food blogging, people are paying more attention to the presentation of their meals and are investing in beautiful and unique tableware to elevate their dining experience.

The kitchen, once solely seen as a utilitarian space, has also undergone a transformation. In urban areas where space is limited, kitchens are now doubling as entertainment spaces. With the rise of open-plan living, the kitchen has become a focal point of the home, and consumers are willing to pay more to create a stylish and inviting space. This has led to an increased demand for kitchen appliances and gadgets that not only function well but also look aesthetically pleasing.

Another major factor contributing to the surge in the dining and kitchen categories is the rise of the foodie culture. With more people becoming interested in cooking and entertaining at home, there is a growing demand for kitchen tools and gadgets that can help them achieve professional-level results. From high-end knives to state-of-the-art cookware, consumers are willing to invest in products that will enhance their cooking experience and elevate their meals.

Along with the focus on design, experience is also becoming a key factor for consumers in these categories. Now, more than ever, people are valuing their time and are looking for ways to make everyday tasks, such as cooking and dining, more enjoyable. This has led to the rise of experiential products such as smart kitchen appliances, interactive cooking classes, and food and wine pairing experiences. These products not only offer a unique and enjoyable experience but also add an element of luxury to the everyday routine.

The surge in the dining and kitchen categories is not just limited to high-end and luxury products. With the rise of e-commerce, there is now a wide range of affordable and stylish options available to cater to all budgets. This accessibility has made it possible for anyone to create a beautiful and experiential dining and kitchen space, regardless of their income level.

In conclusion, it is evident that the shift towards design and experience is here to stay, especially in the dining and kitchen categories. Consumers are no longer satisfied with basic and functional products – they want items that reflect their personal style and enhance their overall lifestyle. As urban living continues to evolve, we can expect the demand for these categories to only increase, as people prioritize creating beautiful and experiential spaces in their homes.

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